Privacy Policy

Perception 47 Coaching is run by Sam Murgatroyd, who is responsible for the information collected through this site. You can contact Sam about anything on this page at perception47coaching@gmail.com.

If you email Sam or send a message through the contact form, Sam uses what you send to reply and keeps it as a record of your conversation. Contact form messages are passed to Sam's email by a service called Web3Forms. We do this because we have a legitimate interest in answering you, and so we can take any steps you ask for before working together.

Bookings are made in Calendly, whose booking calendar opens in a window on this site. Calendly handles your name, email and booking details under its own privacy policy and shares them with Sam so the call can go ahead.

This site also counts when the calendar is opened, when a time is picked and when a call is booked, and which page it was opened from, but never your name, email or booking details. If you open the calendar from your Mindset Test reading, those counts are saved with your reading so Sam can see which readings lead to calls.

While you take the test, your progress is saved in your own browser for up to 24 hours so you can pick up where you left off. Once you choose your age group and begin, we also record how far you get, roughly how long it takes, your type of device, the link you came from and any errors saving, to help improve the test. Your answers are never sent until you finish.

When you finish, your answers, result, reading, age group and the date are saved in our database. Your age group helps Sam see who the test reaches and is never used to score your answers. If you sign in, your reading is linked to your account so you can find it again in My results, which means those answers are linked to you. Signing in does not sign you up to any marketing.

If you answer the optional questions about your reading, rate a section or mark a line as “that's me”, those answers are saved with your reading. If you share a mindset, we count which mindset was shared and how, never anything about you.

Your mindset is worked out automatically from your answers. It is a reflection to help you think about yourself, not a diagnosis or a health assessment, and nothing is decided about you because of it.

We use your answers to give you the reading you asked for and keep it in your account, and to improve the test because we have a legitimate interest in making it more accurate and useful.

The chat guide is an AI, not Sam. It sends your messages, and the address of the page you are on, to OpenAI so it can write a reply. We use it because we have a legitimate interest in answering your questions about Sam's work.

Please do not share sensitive personal, medical or financial details in the chat. If you are struggling, you can call Samaritans free on 116 123 at any time, or 999 in an emergency.

With your consent, Google Analytics and Microsoft Clarity help us understand how the site is used. Clarity records anonymised session replays and heatmaps, with typed text and sensitive content hidden. They only run after you choose Accept on the cookie banner, they never run on the Mindset Test, results, account or report pages, and you can change your mind at any time in Cookie settings. The cookie policy has the details.

We never sell your information. We use these services to run the site, and they only use your information to provide their service to us. They are Vercel (hosting the site), Neon (our database in London, and sign in), OpenAI (the chat guide), Calendly (bookings), Web3Forms (the contact form), Google (Analytics, email and Google sign in), Microsoft (Clarity) and Resend (if we email you a copy of your reading).

Sam, and the people who help him run the site, can see Mindset Test results and reports so they can support you and improve the test.

Several of these services are based in the United States, so your information may be handled there. They protect it with the safeguards UK law requires, such as the UK and US data bridge or the UK's approved contract terms.

We keep Mindset Test answers, readings and the measurements that go with them for as long as the Mindset Test is running, so your reading keeps working and Sam can keep improving the test. We keep your email until you ask us to delete it, and enquiries and booking records for as long as we need them to work with you and keep proper records.

Once a year Sam checks what is held and deletes anything that is no longer needed. You can ask for your information to be deleted sooner at any time.

You can ask to see the information we hold about you, to have it corrected or deleted, to limit how we use it, to object to us using it, or for a copy to take elsewhere. Where we rely on your consent, you can withdraw it at any time. Email perception47coaching@gmail.com and Sam will reply within one month. Mindset Test readings are not linked to your name, so please include the link to your reading or the email you used, so Sam can find it.

If you are unhappy with how your information has been handled, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put it right first.

Your information is stored with the trusted providers above, sent over encrypted connections, and only Sam and the people who help him run the site can access it.

Links to Amazon, Substack, Facebook, Instagram and other services take you away from this site. Those services have their own privacy policies.

If this policy changes, we will update this page and the date at the top.